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Here is a fun fact for you:
Millions of blogs are published onto the internet daily. That means that thousands of blogs are being published every minute. With statistics like these, it’s no wonder bloggers are asking how often they should blog.
The short answer is… there is no definite answer.
There are lots of factors you need to take into consideration when deciding how often to share your insightful blogs with the internet. You need to take your schedule, topics, the length of your blog and the overall audience you are trying to engage with into account. In today’s blog, we are going to take a look at how often you should publish your blog posts. We are also going to look at how to find the right frequency for posting your blogs.
How often should you blog?
To any blogger, this might feel like the ultimate question, but it merely takes a quick search online to find as many different answers as you can think of. Some experts believe that publishing one blog post every 4-6 weeks is sufficient, while others encourage to post twice a week.
You need to decide on a blogging frequency that resonates with the end goals of your website.
If you want to increase website traffic, you will likely post blogs more often. This will give search engines a more significant opportunity to find your website and lead visitors to it. If your goal is to publish longer-form posts that offer valuable information to the reader, you will end up publishing your blog posts less frequently.
So, should you publish blogs daily, weekly or once or twice a month? Let’s compare each of these schedules:
- Daily blogs:
If your blog is dedicated to spreading news in an industry with a fast-paced niche, it’s only natural to post blogs every day. You can also publish daily blogs if you have a loyal audience that visits your website frequently.
On the downside, daily blogs can quickly become a dreaded chore, and you need to be cautious not to burn yourself out.
- Weekly or monthly posts:
More well-known bloggers have no reason to post daily; their audience patiently waits for their weekly or monthly blog posts. The secret to their success is that they take the extra time to write something more in-depth. The truth is that if you have something useful to say, your readers will appreciate your blogging schedule, even if it is less frequent than most.
If you are still trying to find your ideal blogging frequency, consider asking your readers how often they would like to hear from you. Don’t force yourself to stick to someone else’s blogging routine and play around with different frequencies to find out what works best for you.
We understand that starting a blog is hard work, but so is sustaining it in the long term. However, if you publish valuable content on a schedule that works for you and your readers, your blog will be successful for many years, and you won’t feel like you are burning yourself out.
