Graphic Design Special
January 21, 2020
How to stay up to date with the latest trends in the current social world
February 7, 2020
Instagram is no longer seen as a fun way to share pictures of your weekend getaway with your followers. It has outgrown the initial connotation of being a social platform for teenagers to play around on.
Although Instagram has become one of the largest social platforms on the planet; it has become a severe content marketing network as well. Instagram hosts some of the most engaged audiences on the planet. Statistics show that more than 500 million Instagrammers are active every day. This allows your brand to build a relationship with loyal Instagram followers.
Are you striving for your brand to become #instafamous? In this blog, we are going to have a look at how to increase your Instagram following, without buying fake followers. If you implement the following tips, you are guaranteed to gain authentic followers with a genuine interest in your business.
- Use contextual hashtags:
Instagram is a very engaging platform. Ultimately you want to post regularly to your page to connect with your current audience as well as increase your following.
Original content might be enough to satisfy your existing followers. However, using hashtags will automatically make your post visible to a broader audience. Hashtagging allows people to stumble across your posts if they are searching for the specific hashtags that you incorporated into your post.
Hashtags are one thing, gaining long-lasting followers from them is another. Using industry-specific hashtags might not be as popular as general hashtags, but they are guaranteed to grab the attention of your potential target market.
to get creative with your hashtags; They have the potential to tell a story and might lead to more personal relationships with your new followers.
- Use descriptive captions:
A good quality picture can draw lots of attention, especially on a platform like Instagram. However, you cannot rely on pictures alone. Using fitting captions alongside images are bound to generate more engagement and sharing.
As you discover your brand’s Instagram voice, it will become easier to write fitting captions. It might seem overwhelming at first, but once you find your groove, it will come to you more naturally.
Authentic captions will resonate with Instagram users, leading to more followers.
- Timing:
Having appropriate hashtags and writing heartfelt captions is essential, but you should also consider when you are posting to Instagram. Posting at the right time can get quite analytical, but for this blog, we are keeping it simple.
Think about the posts you have made in the past. Are there certain ones that got a significant amount of engagement? When were these posts made?
The perfect posting time will differ for each industry; therefore, it is crucial to figure out what works best for you. Once you found the ideal time of day to post, you will automatically gain popularity across the board.
In this blog, we spoke about how to gain followers on Instagram, yet I want to leave you with the following thought: It isn’t all about the numbers! It is important to remember that the success of any social campaign lies in authenticity.
Focusing on engagement as well as gaining followers will result in a rewarding revenue for your business.
Remember, you don’t have to do this all by yourself. At Pixel Perfect Interactive, our Social Media Experts are available to guide you on your #instafame journey.
